Why should you rebrand?
Justifying a rebrand can be a sticky business if you don’t have a clear goal to aim for, but there are some good reasons to change.
Truth or Dare: is it time for post-truth brands?
If the truth doesn’t matter to politicians, why should it to consumers?
Can Champagne reinvent itself?
Now is a terrible time to talk about alcohol. So let’s do that.
The least inspiring brand of all time?
Is it right to offer so little personality as to encourage consumers to ignore you?