Family Capital


Family Capital is a company that acts as an advisory service to ultra high-net-worths. It has a very small number of clients for whom it acts as a consolidating hub for financial affairs. The profile of their clients means they have to act with total discretion, and remain under the radar.


We created a brand identity that evokes the simple idea of wealth cascading through generations, and blooming over time, with a hub at its centre. Photography was carefully art directed to reflect luxurious family life and imbued with a colour palette, that gave it a bespoke quality.