Internal comms for a financial services company.
Moneybarn is a financial services company whose clients have historically had trouble getting finance. Since the credit crunch, their customer profile has changed to include many more high earners and they needed a corporate face to reflect this. They also wanted to capture their approach to business for both internal and external use.
Since launching this internal campaign, Moneybarn’s ethos has permeated the entire organisation and the Black and White approach to values is now part of the lexicon of every member of staff, giving the company focus and direction, while the website has given the company depth and credibility.