Nature’s Harvest, a member of the Judge’s Choice family of brands is a premium, wet dogfood whose brand identity and packaging had been gradually getting past its sell-by date. The design was confusing, unmemorable and unappealing.
With a number of health and provenance benefits the client wanted Nature’s Harvest to take its place alongside other high end brands at the top table.
In order to appeal to their discerning customers, we made the royal warrant the focus of the brand. By embedding it into the logo, using a subdued pallette, emotive animal portraits, and a rational approach to layout and design, we created a beautiful and aspirational set of pack designs.
The new pack designs are due to launch in 2021.
Chieko Chester, CEO Judge’s Choice