Servo Private Wealth brand identity.


Servo (latin for preserve or save) is an IFA startup that needed to project a high level of security and trust from day one. With a client base of wealthy C-suite executives, retired busines owners and entrepreneurs the brand needed to feel established and trustworthy for a cash-rich / time-poor target audience. 


The stylised shield represents the protection of wealth and continuity through generations the company prides itself on. We employed imagery that reflects the client base and their aspirations and created a suite of icons and info-graphics that simplify and illuminate the many facets of the company’s process and capbilities.